Innovative companies need innovative logos. A sharp logo is an easy way to signal to potential customers that your brand is ahead of trends and ready to provide value that goes above and beyond. This principle was in my mind all throughout the development of the logo for Brooklyn based home improvement and solar power company Solanta.
After designing their previous logo, I was asked to come back and revitalize it. The brand was shifting from a solar focus to a 360 modern home improvement angle. As such, I focused the logo around a home, while leaving the sun present. The sun is important to the brand even after the focus shift, as both solar and sunrooms are pillars of their offerings. In addition to the graphic, I used a modern font for the Solanta word mark.. This presents the image of a brand who is not only cutting edge, but personable, just the kind of people to have in your home.
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